- VOLUME BOOST Volumizes flat & fine hair by adding body, bounce & fullness from root to tip without weighing hair down. Lightweight, gentle formula with long lasting body-building benefits.
- FORTIFY & STRENGTHEN Nutrients & antioxidants improve long term hair health for volumized hair that feels soft & resilient to damage.
- VEGAN & CRUELTY FREE Crafted with 92% naturally derived Ingredients like Avocado, Macadamia and Sweet Almond, with cruelty-free practices for ethical excellence. Dermatologically tested, Organic (bio) Certified Botanicals such as Ginseng and Bamboo for hair that looks naturally volumized and full. All formulas are 100% made in Italy.
- SULFATE FREE Avoiding lathering chemical sulfates that can strip hair of natural oils. Our rich formula requires only a light lather to be effective so only a small amount is needed for each wash.
- EVOCATIVE SCENT A harmonious combination of Mandarin, Patchouli & Oud spice notes evoke memories of warm summer evenings on the Tuscany coastline.
- AWARD-WINNING Hailed as the ''Best Volumizing Shampoo" by Mind Body Green. Truly luxurious decadence. Italian Designer Haircare loved by and featured in Vogue, Marie Claire, Tatler, Forbes, Cosmopolitan and demanded by the most exclusive Spas in the world’s top 5* hotels across the world - Milan, Paris, New York, Hong Kong, Dubai, Madrid and Vienna to name a few.
