- BLACK MASCARA: Natural Definition Mascara is a richly pigmented, high-performance lash mascara that defines and enhances lashes beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush. The ultimate volume mascara. The rubber-bristled wand defines and separates so lashes stay clump-free.
- SHADE: Black mascara that adds drama and intensity to your lashes.
- ABOUT US: We are Alima Pure. We only use the highest quality, purest ingredients. Without compromise, our products are never tested on animals.
- CRUELTY FREE: We are leaping bunny certified, meaning our products are never tested on animals. Formulated without nuts, gluten, fragrance, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride and nanoparticles.
- ENVIRONMENTAL RESPONSIBILITY: We are a certified B Corporation, celebrating 10 years of being Carbon Neutral, donating 1% of our annual sales revenue to grassroots environmental organizations dedicated to protecting our planet.
